Create your own blood bank account

Indian Red Cross Society has launched a unique mobile app using which one can create their own personal blood bank account.

How this account can be utilized?

With this a person can deposit blood (by donating) and withdraw it as and when required, and can even transfer blood to a friend’s account.

Key facts:

• The app is based on the ‘banking’ concept. It is part of a larger digital blood banking initiative that the Indian Red Cross Society has rolled out along with J. Walter Thompson India.
• To be initially launched in Bengaluru, it will be extended across the country in phases.
• The app has been designed to encourage blood donations and ensure availability. The app would enable people to deposit their blood on a regular basis. Users can open a Blood Bank Account at any Red Cross-affiliated Blood Bank.
• The account can be created through the app and a unique account number will be assigned to each individual. The app will record the required information, track the account and provide timely reminders on when the next savings (blood donation) is due. And most importantly, users can make ‘Blood Transfers’ to their near and dear ones at the click of a button.
• It will also allow blood bank account holders to keep track of the blood deposit cycle on the digital platform.

Why such an app was necessary?

In order to maintain stock, blood banks depend heavily on replacement donors. Even if a person finds the right group in a bank, the blood is usually made available only with the replacement. The app is meant to avoid all these hassles.