Government inks MoU with NDTV
A Memorandum of
Understanding (MoU) has been signed between The Development Commissioner
(Handlooms), Ministry of Textiles, Government of India and NDTV Ethnic Retail
Ltd. for popularizing India Handloom textiles as a fashionable product for
youth. The MoU is valid for three years.
Details:
· The
joint endeavour will endorse and launch a project, Indianroots Fashion
Accelerator (IFA), a project by NDTV to support fresh talent and to support new
and innovative ventures in fashion industry. Government will support the
project with incubation and production support.
· India
Handloom Brand will also provide an interface where fashion professionals will
be able to accesses facilities such as Weavers Service Centres and handloom
clusters. The initiative will connect fashion designers with Handloom sector in
an organized manner.
About ‘India Handloom’
Brand:
- The India Handloom Brand was launched in August, 2015, the first National Handloom Day, to endorse the quality of handloom products in terms of raw material, processing, embellishment, weaving, design and other parameters, besides social and environmental compliance.
- The main objective is to promote the production of
quality products with new designs for winning the trust and confidence of
customers by giving particular attention to defect free, hand woven,
authentic niche products with zero defect and zero impact on environment.
- The registration under the brand is given after
stringent testing of samples in Govt. of India laboratories.
- As on 1st April, 2016, 170 handloom producing
agencies/enterprises have been given registration under the brand, in 41
product categories.
Several e-commerce platforms
and leading retail stores have been engaged for marketing of India Handloom
branded products.
