Review on MyGov.in portal

MyGov platform — a social network built around governance issues.

About:

The platform, launched by Prime Minister Narendra Modi in July 2014, functions under the aegis of the Union Communications and Information Technology Ministry.

• MyGov is experimenting with various other structures and methods for engaging citizens – apart from discussions – depending on the requirement of various ministries. Citizens are asked to take up real life tasks in the “do” section, information regarding work done by various Ministries is disseminated via blogs and infographics, polls and surveys are conducted for various issues.

Review:

At present, MyGov has around 35 lakh registered users. In the two years of its existence, there have been 582 discussions posts on the platform, garnering around 34 lakh comments.

• Of the 582 posts on the MyGov website, 32 posts account for 72 per cent of all comments on the platform. Half the posts got fewer than 500 comments. In fact, 30 per cent of the posts have fewer than 100.

There are three major elements in getting traction on the platform:

1. promotion of the said campaign by the Ministry concerned. 

2. The attractiveness of the subject to the citizen. 

3. The willingness of citizens to devote time to the campaign and share their thoughts and ideas.