THE HINDU Editorial Vocabulary- September 3, 2016- Topic 2
A disruptive debut
That Mukesh Ambani’s roll-out
of fourth-generation telecommunication services through Reliance Jio would shake up the telecom market was ANTICIPATED. Still, the specifics of the AMBITIOUS pricing
and customer ACQUISITION plans UNVEILED
at the Reliance Industries annual shareholders’
meeting were audacious. From making voice calls and domestic roaming completely
free to offering 4G data connectivity at a fraction of the average market
tariff, the latest entrant has, in one fell swoop, altered pricing dynamics in
the sector for the FORESEEABLE future.
In the process, the company has also ended up putting the spotlight on data being at the core of mobile telephony services. With more than 90 per cent of almost 350 million Indians currently accessing the Internet on mobile devices, the availability, AFFORDABILITY and quality, in terms of browsing speeds, of the data service becomes critical. This is particularly PERTINENT as India makes more and more public goods and services accessible online. For a nation seeking to leverage the explosive growth in mobile telephony that has resulted in more than one billion subscriptions, the future lies in moving an increasingly larger share of economic activity across industries on to digital platforms. By setting out to provide its services at a significantly lower cost than most competitors, Reliance is attempting to alter the benchmark for consumer expectations on data quality. It seeks to make the proposition more sticky by BUNDLING in mobile applications that will enable users to tap into a range of media.
In the process, the company has also ended up putting the spotlight on data being at the core of mobile telephony services. With more than 90 per cent of almost 350 million Indians currently accessing the Internet on mobile devices, the availability, AFFORDABILITY and quality, in terms of browsing speeds, of the data service becomes critical. This is particularly PERTINENT as India makes more and more public goods and services accessible online. For a nation seeking to leverage the explosive growth in mobile telephony that has resulted in more than one billion subscriptions, the future lies in moving an increasingly larger share of economic activity across industries on to digital platforms. By setting out to provide its services at a significantly lower cost than most competitors, Reliance is attempting to alter the benchmark for consumer expectations on data quality. It seeks to make the proposition more sticky by BUNDLING in mobile applications that will enable users to tap into a range of media.
How significantly the industry landscape is ALTERED will
ultimately depend on the reliability of the service that Reliance ends up
providing. To be sure, the largest rival mobile phone operators have been
quietly making their own preparations for Reliance’s entry and are certain to
have factored in various strategic scenarios. As consumers opt to sample
Reliance’s 4G services, it is INEVITABLE that the competition will take a short-term knock
on some operating parameters such as average revenue per user, average margin
per user, subscriber CHURN,
and data revenue growth. But the long-term health of the industry is unlikely
to be seriously IMPAIRED
as the size of the market in India is large
enough to absorb one more player. Given the low operational costs of the
business and the group’s overall capacity to raise capital at will, Mr. Ambani
has the LEEWAY to wait until Reliance Jio turns profitable.
Fortunately, it is the consumer that stands to gain the most by this latest DISRUPTION.
::::::::::::::::::::::Meanings
with example And Synonyms:::::::::::::::::::::::::::
Anticipated: regard as probable; expect or predict.
Example: She anticipated
scorn on her return to the theater
synonyms: Expect, Foresee, Predict, Be
Prepared For, Bargain On, Reckon On
Ambitious: having
or showing a strong desire and determination to succeed.
Example: His mother was
hard-working and ambitious for her four children
synonyms: Aspiring, Determined, Forceful, Pushy, Enterprising, Motivated, Enthusiastic
Acquisition: an
asset or object bought or obtained, typically by a library or museum.
Example: Among the museum's
acquisitions , he discovered a piece of furniture that he had made 40 years
before.
synonyms: Purchase, Buy, Gain, Accession, Addition, Investment, Possession
Pertinent: relevant
or applicable to a particular matter; apposite.
Example: She asked me a lot
of very pertinent questions
synonyms:relevant,apposite, appropriate, suitable, fitting, fit, apt, applicable
Bundling: tie
or roll up (a number of things) together as though into a parcel.
Example: She quickly
bundled up her clothes
synonyms: tie, pack, parcel, wrap, roll, fold, bind, bale, package
Altered: change or cause to change in
character or composition, typically in a comparatively small but significant
way.
Example: Eliot was
persuaded to alter the passage
synonyms: change, make changes
to, make different, make alterations to, adjust
Inevitable: certain
to happen; unavoidable.
Example: war was inevitable
synonyms: unavoidable, inescapable, inexorable, ineluctable, assured, certain, sure, fixed
Churn: agitate or turn (milk or cream) in a machine in order to produce
butter.
Example: The cream is
ripened before it is churned
synonyms: stir, agitate, beat, whip, whisk
Impaired: having
a disability of a specified kind.
Example: Hearing-impaired
children
Leeway: the
amount of freedom to move or act that is available.
Example: The government had
several months' leeway to introduce reforms
synonyms: freedom, scope, latitude, space, room, liberty, flexibility, license, free
hand, free rein
