THE HINDU Editorial Vocabulary- September 6, 2017- Topic 2

Breaking the bank

On the bid for IPL telecast rights

The Indian Premier League is the high point in the international cricket calendar. Since 2008 the annual summer staple has dished out gargantuan pay cheques, nail-biting contests and massive sixes. The player auctions often witness franchises breaking their respective banks. Despite the initial squeak of the former Australian wicket-keeper Adam Gilchrist that he felt like ‘cattle’ up for sale to the highest bidder, or the 2013 spot-fixing scandal, the IPL is here to stay. 

For a brand which in its formative years Rahul Dravid succinctly described as “a domestic tournament with an international flavour”, the IPL has quadrupled its growth and in the future could perhaps challenge the International Cricket Council’s global events, be it the World Cup or the World Twenty20. The league features the world’s leading cricketers, with the unfortunate exception of Pakistani players, and it gained a further financial fillip this week whenStar India offered ₹16,347.5 crore to acquire the media rights for the next five years. It dwarfed the ₹8,200 crore Sony paid for the TV rights in the previous 10-year contract. That a broadcaster is willing to stake so much is confirmation of the traction the IPL has gained among television audiences, and the lodestone it remains for corporates and advertisers.

The successful bid also reiterates the plain truth that India is cricket’s commercial hub. The trend of staggering money on offer for anything that is cricket-related in India has been evident over the last few years. The enormous bids Chinese phone manufacturers Vivo (₹2,199 crore) and Oppo (₹1,079 crore) made for the IPL title sponsorship and the Indian team’s sponsorship, respectively, earlier this year drive home the point. The new media rights deal will considerably bolster the annual income of the Board of Control for Cricket in India, 15.4% of which came from the IPL according to its annual report for 2015-16. The cash flow reinforces the BCCI’s uncontested status as the wealthiest and most powerful governing body in world cricket. Star India’s winning bid also highlights the rapid growth of the game’s shortest version. It translates, approximately, to ₹54.5 crore a match, greater than the ₹43 crore currently paid for an India home international (Test, ODI and T20I). The club versus country debate will rage again, specifically when the player auction takes place in February 2018 and the league runs its course in April and May. Cricketers aren’t complaining, though. Tests remain the acme of cricket but with venues largely sporting empty stands, the five-day game needs its conveyor belt to be oiled by the commerce that the IPL and by extension the BCCI gifts to the game at large. More importantly, the confirmation of the commercial and administrative clout of the BCCI must underline yet again the need to continue the reform and clean-up of the way cricket is managed in India.

Vocabulary

Staple: attach or secure with a staple or staples.

Example: Mark stapled a batch of papers together

Dish: utterly destroy, confound, or defeat someone or something.

Example: The newspaper supported the war, but this is a chance to dish the government on grounds of spin.

Gargantuan: enormous.

Example: A gargantuan appetite

Synonyms: huge, enormous, vast, gigantic, very big, giant, massive

Squeak: a short, high-pitched sound or cry.

Example: The door opened with a slight squeak

Synonyms: peep, cheep, pipe, squeal, tweet, yelp, whimper; screech

Succinctly:  briefly and clearly expressed.

Example: Use short, succinct sentences

Synonyms: concise, short (and sweet), brief, compact, condensed, crisp

Fillip: something that acts as a stimulus or boost to an activity.

Example: The halving of the automobile tax would provide a fillip to sales

Synonyms: stimulus, stimulation, boost, incentive, impetus, tonic

Dwarf: cause to seem small or insignificant in comparison.

Example: The buildings surround and dwarf All Saints Church

Synonyms: dominate, tower over, loom over, overshadow, overtop

Reiterate: say something again or a number of times, typically for emphasis or clarity.

Example: She reiterated that the administration would remain steadfast in its support

Synonyms: repeat, say again, restate, retell, recapitulate

Enormous: very large in size, quantity, or extent.

Example: Her enormous blue eyes

Synonyms: huge, vast, immense, gigantic, very big, great, giant

Bolster: a long, thick pillow that is placed under other pillows for support.

Example: Sessions were kept short or broken for comfort breaks so that she could be re-positioned with supporting pillows and bolsters .

Synonyms: strengthen, reinforce, boost, fortify, renew, support, sustain

Reinforce: strengthen or support, especially with additional personnel or material.

Example: Paratroopers were sent to reinforce the troops already in the area

Synonyms: augment, increase, add to, supplement, boost, top up

Acme: the point at which someone or something is best, perfect, or most successful.

Example: Physics is the acme of scientific knowledge

Synonyms: peak, pinnacle, zenith, height, high point, crown, crest