Digital Classifieds in India 2020 report by Google and KPMG

The digital classified industry is projected to grow three times to $1.2 billion, on the back of growing smartphone penetration and Internet user base, according to a joint-report by Google and KPMG.

Details:

• The report ‘Digital Classifieds in India 2020’ added that the next phase of growth of digital classifieds would be driven by the rapid growth of e-services, real estate and automobiles.
• The industry was pegged at $150 million in 2011 and is estimated to have been about $400 million in 2015.
• Classifieds on real estate are expected to grow 4 times, while online services are forecast to grow 7 times, including dining, auto rentals, relocation services and home services such as beauty services and tutoring.
• The online jobs market is expected to double by 2020. Bengaluru, Mumbai, Delhi and Hyderabad are the top cities for online job searches.
• Government jobs commanded attention with the maximum number of searches coming in here.